How We Got Started
Look, I'm not gonna feed you some polished corporate origin story. Back in 2018, I was just tired of seeing the same old gym BS - overcrowded weight rooms, broken equipment nobody fixed, and trainers who got their certs online over a weekend.
I'd spent 12 years coaching varsity athletes and working with Olympic hopefuls. Watched too many talented people plateau because they didn't have access to proper coaching and programming. So yeah, I maxed out my credit cards and signed a lease on a 6,000 square foot warehouse space in Vancouver.
First six months were rough. Really rough. We had maybe 15 members and I was sleeping on a cot in the office. But those 15? They believed in what we were building. They showed up at 5 AM, pushed through brutal workouts, and brought their friends.
Fast forward to today - we've got over 400 members, a coaching staff that's been with me for years, and equipment that'd make a pro sports team jealous. But honestly? We still run things the same way. Small group attention, real coaching, zero shortcuts.
- Marcus Chen
Founder & Head Coach
Former National Team Strength Coach | CSCS, USAW-L2
What Drives Us
We're not here to babysit your workouts or count your Instagram followers. We're here to make you better - stronger, faster, more resilient. That's it. If you're ready to actually put in work, we'll give you everything we've got.
The Team Behind the Grind
Marcus Chen
Founder & Head Coach
Sarah Kowalski
Performance Director
Jake Morrison
CF-L3 Coach
Dr. Priya Sharma
Nutrition Lead
Alex Torres
Mobility Specialist
Morning Crew
The 5 AM Warriors
Our Space
Where the magic happens